Which is NOT a typical KPI for social media performance?

Which is NOT a typical KPI for social media performance?

• A. Engagement rate, reach, impressions, video views
• B. Follower growth, sentiment
• C. Win-loss record
• D. Shares, comments

Answer: (C)

The main idea here is understanding what metrics count as KPIs for social media performance. Social media KPIs focus on how people see and interact with content: reach, impressions, and video views measure exposure; engagement metrics like engagement rate, shares, and comments show interaction; follower growth tracks audience size and potential reach; sentiment adds a gauge of audience attitude. A win-loss record, by contrast, measures competitive outcomes in games or matches, not how a brand’s social media content performs or resonates. So it isn’t a typical KPI for evaluating social media performance.

The main idea here is understanding what metrics count as KPIs for social media performance. Social media KPIs focus on how people see and interact with content: reach, impressions, and video views measure exposure; engagement metrics like engagement rate, shares, and comments show interaction; follower growth tracks audience size and potential reach; sentiment adds a gauge of audience attitude. A win-loss record, by contrast, measures competitive outcomes in games or matches, not how a brand’s social media content performs or resonates. So it isn’t a typical KPI for evaluating social media performance.