Which term is not part of the Peso model?

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Multiple Choice

Which term is not part of the Peso model?

Explanation:
The PESO framework separates channels into four buckets: Paid media, Earned media, Shared media, and Owned media. Native advertising is a tactic that lives inside the Paid media bucket—it's paid content designed to blend with a publisher’s editorial style. Because the model defines four distinct categories, native advertising isn’t listed as its own category. The other options are direct PESO categories, while native advertising sits under Paid media within the framework.

The PESO framework separates channels into four buckets: Paid media, Earned media, Shared media, and Owned media. Native advertising is a tactic that lives inside the Paid media bucket—it's paid content designed to blend with a publisher’s editorial style. Because the model defines four distinct categories, native advertising isn’t listed as its own category. The other options are direct PESO categories, while native advertising sits under Paid media within the framework.

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